Advanced Television

Aniview expands video ad solutions with new CMS features

June 28, 2021

Aniview, a provider of holistic end-to-end ad-serving solutions for publishers, announces the launch of a content management service (CMS) within its online video syndication platform, expanding its one-stop-shop for video advertising. The new CMS empowers users to add unlimited videos, generate playlists, create video carousels, host advertisements, and seamlessly manage everything in their instream video units.

The average person sees between 6,000 to 10,000 ad impressions daily. Not all of these advertisements are found online, but throughout the last 20 years, online and digital advertising has grown exponentially as many companies rely on such advertisements as a source of revenue. As social media platforms, streaming services, and apps become more abundant, advertisers and publishers need an easy way to reach the masses.

With Aniview’s Content Discovery Platform, publishers, media houses, aggregators, and tech companies are able to turn internal and external videos into an in-article ad experience. Companies using the Aniview platform decide whether they want to do everything on Aniview or use multiple services altogether. Publishers have access to their entire inventory, both instream and outstream, and are now able to manage their video catalog on a single robust e2e video solution.

“We are excited to officially launch our CMS feature,” says Alon Carmel, CEO of Aniview. “The new product is already in the Beta, and will be released for our customers at the beginning of Q3. Instead of having to use multiple platforms to get advertising results, our customers can now get a complete video experience in one place.”

Categories: Press Releases