Research: AVoDs modifying viewer behaviour

  •   
  •   
  •   

Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady pay-TV subscriber losses, seemed to be signs that services with ads could one day be a thing of the past. And then FASTs (free ad-supported streaming services) emerged on the scene – bucking the anti-ad trend and attracting an enthusiastic base of viewers.

Hub’s research, TV Advertising: Fact vs. Fiction, sheds light

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
   
New User Registration
*Required field

You must be logged in to post a comment Login