Research: AVoDs modifying viewer behaviour
June 28, 2021
Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady pay-TV subscriber losses, seemed to be signs that services with ads could one day be a thing of the past. And then FASTs (free ad-supported streaming services) emerged on the scene – bucking the anti-ad trend and attracting an enthusiastic base of viewers.
Hub’s research, TV Advertising: Fact vs. Fiction, sheds light
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