CSG enables Maxis TV 2.0
July 1, 2021
By Colin Mann
Customer engagement solutions provider CSG has agreed a new multi-year deal that expands its relationship with Malaysian multiplay telco Maxis. As Maxis’s cloud-based digital monetisation provider, CSG enabled the recent launch of Maxis TV 2.0, and is poised to help drive future growth of Maxis’ portfolio of anytime, anywhere digital lifestyle services through the launch of new experiences.
“As customers, like Maxis, move into the 5G era, CSG is enabling operators to innovate and become successful ecosystem players with agile solutions that deliver exceptional experiences for their customers,” said Ian Watterson, head of CSG’s Asia-Pacific business. “It has been a privilege to work with Maxis over these many years to enable their business to evolve and thrive as they deliver innovative ways for Malaysians to connect with each other and access the content they want to consume.”
Using CSG’s monetisation engine, Maxis TV provides consumers with a single, converged user experience to discover and consume content from several providers including Viu, iflix, DimSum, Mubi and iQIY. The platform also provides the scalability needed to add additional content providers, while offering new TV services to its customers.
“At Maxis, we have a mission to give our customers an immersive, personalised, end-to-end experience that allows them to connect and consume content on-demand,” explained Gokhan Ogut, CEO, Maxis. “As such, we are pleased to be working with CSG, who not only supports this mission but also enables us to provide our customers with an unmatched personalised experience that aligns with this new age of converged connectivity.”