GeoComply consolidates business branding
July 1, 2021
By Colin Mann
In a move better to leverage its location fraud detection technology, fraud prevention and cybersecurity solutions provider GeoComply Solutions has consolidated its iGaming, streaming media and fintech businesses under one brand, GeoComply.
Prior to consolidation, its media and fintech businesses were managed under the GeoGuard brand. GeoGuard will continue as a product name for GeoComply’s VPN and proxy detection solution, in order to leverage its well-established name and reputation in the industry.
As part of the brand consolidation, GeoComply has a new visual identity strategy that the company suggests reflects the success and momentum the company is achieving in its target markets and is best illustrated in the redesign of the company’s website to highlight the benefits its geolocation security and compliance, customer identity verification and location fraud detection solutions are having on the iGaming, streaming media and online banking, payments and cryptocurrency markets.
It says that continuous investment in product innovation and the extension of its core technologies to new industries, such as RiskGuard for fraud detection in the financial services industry, are central themes in the next phase of growth.
“The Internet was never designed with the level of trust necessary for digital transactions and experiences to happen,’’ says Anna Sainsbury, Founder and Chairman of GeoComply. “GeoComply’s solutions provide that trust across the digital spectrum, to ensure fraud-free wagers are placed within legal territories, media content is protected from piracy and any kind of online financial transaction is guarded against fraud and bad actors. By consolidating under the GeoComply brand, we’re bringing the strength of our experience, expertise and award-winning technologies to bear on all areas of the digital world in order to empower the future of digital trust.”
The company is investing and expanding rapidly into the fintech and financial services industry, applying its expertise and technology to solve the growing problem of online fraud, account takeovers, money laundering, terrorist financing and other financial crimes.
The brand consolidation and new visual identity comes on the heels of GeoComply’s recent announcement of a definitive agreement for a minority investment led by funds managed by Blackstone Growth and from Atairos. The partnership – which represents the first commitment of institutional capital to the company – aims to support GeoComply’s continued growth in its core markets and help accelerate expansion into new verticals. Revenues and employees are projected to double in 2021, with staffing levels to reach over 400 by the end of the year.