The National Association of Theatre Owners (NATO) of California/Nevada has launched a new marketing campaign to encourage movie lovers to return to theatres and experience films on the big screen once again. The organization’s new ‘The Big Screen is Back’ campaign aims to reach the over 40 million moviegoers in California and Nevada who are as eager to get back to theatres as they are to open the doors.

“NATO of California/Nevada is thrilled to welcome audiences back into our theatres across California and Nevada,” said Milton Moritz, President and CEO of NATO of California/Nevada.

“The shuttering of thousands of theatres around the country has deeply affected our industry, especially those close to home where our members live and work. The goal of our new campaign is to ignite the thrill of seeing a blockbuster film on the big screen again and bring us back to the glory of pre-pandemic audiences,” added Moritz.

‘The Big Screen is Back’ messaging supports the organization’s mission to unite its members for the mutual benefit, protection, and improvement of the theatrical and entertainment industry.