Smart AdServer, the independent ad monetisation platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace.
DynAdmic’s technology and operations will be integrated within Smart’s offering to provide media solutions to buyers and bring a new exclusive monetisation channel to media publishers. The combined group will benefit from cookie free contextual targeting capabilities to better align ad campaign performance goals with user privacy requirements.
Founded in Paris in 2012, DynAdmic has grown internationally with 7 locations (US, France, Germany, Mexico, Brazil, Colombia and Dubai) and earns 60 per cent of its revenue in the US. With 120 employees, DynAdmic achieved 32 per cent growth in 2020 and is growing by 90 per cent in H1 2021. Its proprietary audio and video content recognition technology offers advertisers a unique cookie-free contextual targeting solution. DynAdmic operates exclusive video advertising campaigns, 40 per cent of which is for OTT and Connected TV.
“We are impressed by the technology and expertise developed by DynAdmic to bring superior performance to brands and agencies with OTT and CTV contextual targeting. The addition of DynAdmic complements Smart’s cookie-free and CTV strengths, which are the most critical shifts in our industry,” commented Arnaud Creput – Smart CEO. “This acquisition also accelerates our strategic development in the United States. We remain dedicated to creating a scaled independent alternative to the dominant platforms with a strong commitment to privacy, transparency, innovation and performance.”
“We are delighted to join a pioneer and leader of our industry and we consider Smart to be the ideal partner for us to achieve our growth journey. We share the same values of independence, excellence, and innovation,” added Stéphane Bonjean, DynAdmic’s CEO and Bruno Champion, CTO in a joint statement. “Smart’s full-stack capabilities will allow us to rapidly integrate with their platform which, along with their strong technology, expertise and global presence, will generate significant value for our clients and partners.”