Advanced Television

Tour de France digital growth for Eurosport

July 1, 2021

Eurosport has recorded strong year-on-year audience growth during the first three days of the Tour de France, with a steep rise in traffic via its digital platforms across its major markets in Europe. has seen a +177 per cent rise in unique users overall. Bringing users the biggest stories, the best digital content and key highlights, as well as live reporting during each stage, is the go-to destination for cycling fans during the Tour de France alongside GCN+ which offers fans an even deeper and more interactive cycling experience. Key markets reporting record traffic across during the first three stages of Le Tour include:

  • The Netherlands (+486 per cent)
  • The UK (+412 per cent)
  • Germany (+334 per cent)
  • Italy (+225 per cent)
  • Spain (+183 per cent)
  • Romania (+177 per cent)
  • Russia (+168 per cent)
  • France (+84 per cent)
  • Norway (+66 per cent)

The Eurosport App, which offers fans and subscribers access to uninterrupted live and ad-free coverage of every stage of the Tour, has also reported significant growth in unique video viewers with a +28 per cent increase year-on-year across Europe. Major growth markets in Europe include:

  • Spain (+120 per cent)
  • France (+112 per cent)
  • The Netherlands (+57 per cent)
  • Russia (+44 per cent)
  • The UK (+42 per cent)
  • Poland (+22 per cent)

Complementing the live action on the Eurosport App, local post-race analysis shows, including The Breakaway, which is being shown to fans in the Nordics and the Netherlands alongside UK viewers for the first time, featuring the best experts, including former Tour de France winners Sir Bradley Wiggins and Alberto Contador, has also helped to drive streaming.

“It’s been a remarkable opening three stages of the Tour de France this year with some of the world’s best riders already delivering on the biggest stage while navigating the chaos and crashes we’ve observed on the roads,” notes Scott Young, SVP Content and Production at Eurosport.

“We’re pleased our digital-first strategy is delivering record results and are confident our commitment to content combined with our unique storytelling ability, deep cycling expertise and unrivalled live coverage will continue to drive digital engagement and streaming throughout the next three weeks of the Tour.”

Every stage of the Tour de France is available to watch live and on-demand via the Eurosport App, GCN+ and discovery+ for viewers across Europe and Asia.

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