Weather Channel adds OTT service
July 1, 2021
Allen Media Group is to launch new subscription streaming service – The Weather Channel Plus.
The new $4.99 (€4.21) per-month subscription service will feature more than 50 news and entertainment streaming channels for a launch in the fourth quarter of 2021. The Weather Channel Plus is projecting 30 million subscribers in its first five years.
The Weather Channel Plus has aggregated high-profile content and will be available on all devices–including smartphones, tablets, smart televisions, gaming consoles, as well as personal computers and laptops.
“The Weather Channel has been voted the most-trusted news brand in America for eleven consecutive years, and the fifth most-trusted brand in America overall, which makes it the perfect brand for a direct-to-consumer streaming platform,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “We’ve aggregated some of the best news and entertainment content while keeping it affordable and accessible at the same time. We are highly confident that consumers will enjoy The Weather Channel Plus streaming service for decades to come.”