Advanced Television

European Cricket Network joins Recast

July 5, 2021

European Cricket fans are now able to watch video content from European Cricket Network (ECN) thanks to its new partnership with Recast, the sports OTT platform.

The ECN are the latest organisation to join Recast in a bid to maximise revenue generation through fan viewership whilst ensuring fans have affordable access to the content they want to watch. Thanks to Recast’s OTT solution now being available in over 60+ countries, fans across the globe will have access to content, whilst rights holders, like ECN, will be able to maximise their global reach and take advantage of untapped audiences.

Cricket fans will be able to turn their viewership into Recast’s in-app credits simply by signing up, watching adverts, sharing videos and inviting friends. The in-app credits can then be used to watch match highlights, behind-the-scenes videos and interviews at a subsidised rate or even free of charge.

Roger Feiner, CEO  European Cricket Network said:  “Showing our match highlights on Recast will allow us to further monetise the very best moments of European Cricket in short with the potential of tapping into new audiences.”

Recast’s Founder and CEO, Andy Meikle, added: “We’re delighted to welcome the European Cricket Network to Recast. Thanks to our free solution, the ECN has been able to access technology which will allow them to tap into audiences across the globe, with a click of a button.  And through our unique micropayment solution, fans globally also benefit by turning their attention into our in-app credits which can subsidise their viewing costs.”

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