Advanced Television

Singapore: LIVENow secures PPV rights for Premier League

July 7, 2021

Streaming platform, LIVENow, will offer single match passes for the Premier League 2021/22 season. LIVENow will provide a new flexible service for football fans in Singapore, who will now have the option to purchase pay-per-view passes for one Premier League fixture per match week.

Users will have the opportunity to follow games live across multiple devices and have access to features like ‘Watch Together’ – which connects fans together through ‘virtual living rooms’ to share the emotions of a matchday.

The deal build on LIVENow’s coverage of Euro 2020 in Singapore.

Peter Leible, Head of Sport, commented: “LIVENow was founded on the principle of providing ‘choice’ for customers and offering flexibility in how they can buy and consume content. We’re delighted to provide a pay-per-view option for football fans in Singapore, to watch one of the most competitive leagues in football: the English Premier League.”

LIVENow is part of the Aser Ventures sports and media group, founded by Italian entrepreneur Andrea Radrizzani.

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