ThinkAnalytics, a global provider of personalised content discovery, viewer insight and targeted advertising solutions, has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status.
This designation recognises that ThinkAnalytics provides proven technology and deep expertise in Digital Customer Experience.
Achieving the AWS Digital Customer Experience Competency differentiates ThinkAnalytics as an AWS Partner Network (APN) member that provides specialised, demonstrated technical proficiency and proven customer success with a specific focus on workloads based on Customer 360 use cases. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
AWS Digital Customer Experience Competency Partners help customers with the infrastructure, storage, availability, advanced analytics, and decision-making capabilities needed to deliver meaningful digital platform experiences to their consumers.
“ThinkAnalytics is proud to achieve AWS Digital Customer Experience Competency status,” said Peter Docherty, Founder and Chief Technology Officer at ThinkAnalytics. “Pay-TV and OTT platforms need to deliver personalised customer experiences to engage their viewers and at the same time require business insights to help them evolve and improve their offerings. Built to provide real-time personalisation and viewer engagement at scale, the ThinkAnalytics platform ensures that our customers benefit from increased viewer engagement and reduced churn while also delivering business insights across many areas including audience behavior, content intelligence, user experience effectiveness, viewer engagement, and search and recommendation performance.”
“In addition to the AWS Digital Customer Experience competency, we ensure that our products and services keep pace with the services offered by AWS. We have already achieved AWS ISV Workload Migration Programme status, AWS Public Sector Partner Programme status, AWS Direct Connect delivery validation and Amazon RDS Service Ready validation. These are complemented by our integration with Amazon Personalise and numerous certifications including: Machine Learning Specialty, DevOps Engineer Professional, and Solution Architect Professional,” Docherty added.