Musica per Roma Foundation is now livestreaming many of its concerts on AuditoriumPlus.com, a new streaming service delivered through Red Bee Media’s OTT platform. Starting this summer, the concerts are made available to Italian audiences as pay-per-view events, livestreamed from the Auditorium Parco Della Musica in Rome, Italy. Musica per Roma Foundation will continue to use AuditoriumPlus to stream a wide variety of cultural experiences and educational content, live and on-demand, to connected devices all over Italy. AuditoriumPlus is one of many successful streaming services delivered by Red Bee in 2021.

“With AuditoriumPlus, audiences all across Italy can now enjoy our fantastic summer line-up and future live concerts for a small sum, without having to join us physically,” says Daniele Pitteri, CEO, Musica per Roma Foundation. “Thanks to Red Bee, we are expanding our reach, and can provide the finest cultural experiences Italy has to offer, in broadcast-quality streams, to anyone with a connected device.”

“We have seen a clear surge in demand for live streaming and OTT services over the past year, and AuditoriumPlus is yet another great example of how live content can be monetized in more ways than one,” says Steve Nylund, CEO, Red Bee. “We expect this trajectory to continue, even when the pandemic will eventually be over for good, and a hybrid model for live events is most likely here to stay.”

From this summer onward, concerts on AuditoriumPlus will be made available as pay-per-view livestreams for 6 Euros per event, including performances from famous Italian musicians such as Francesco Bianconi and Stefano Bollani. AuditoriumPlus also includes educational content in the form of master classes in literature, history, mathematics and other topics.

Red Bee’s comprehensive OTT platform enables brands and content owners to launch a fully-fledged streaming service, rapidly and easily, no matter the audience or business idea. It supports all content formats, including live, linear, catch-up and on-demand, as well as a full range of monetization options (such as ad-funded, subscription, pay-per-view and vouchers). Audience segmentation and personalization is done easily through advanced geo blocking functionality and DRM options, as well as Red Bee’s powerful recommendation engine. Many of Red Bee’s other services integrate easily with the platform, including content aggregation, metadata and automatic captioning.