Xandr has announced the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership.
Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr, as Microsoft expands and diversifies its monetisation strategy, focusing on increasing Microsoft’s audiences for advertisers across premium display, video and native supply in more than 100 countries. Concurrently, Microsoft is increasing its marketing spend that runs through Xandr’s Invest DSP, and extending the Microsoft Audience Network demand platform to bid in the Xandr Marketplace.
“We always seek to align our partnership opportunities to serve the best interests of and to directly benefit the marketers and agencies looking to drive growth through our unique Microsoft audience. Our renewal with Xandr, after ten successful years of partnership, extends globally-scaled programmatic access to Microsoft’s audience that marketers rely on today,” said Kya Sainsbury-Carter, VP, Global Partner Sales at Microsoft.
“Our holistic relationship with Microsoft is entrenched in innovation and collaboration. We deeply value their continued trust in our platform and team to support formats that are so critical to the future of our advertising business,” said Dave Osborn, Senior Vice President, North America Commercial & Global Partnerships, Xandr. “Microsoft’s international growth on Xandr, across the buy- and sell-sides, and across leading formats like video and native, are critical components of our global marketplace as Xandr builds to support campaigns that span screens.”
“Microsoft has been a long-standing partner on our platform and we have seen them grow internationally across both the buy and sell sides of the business,added Chloe Gilman, Senior Director, Northern Europe, Xandr. “Our partnership with Microsoft enables us to offer premium global inventory to our buyers across leading formats like video and native.”