GWI, the target audience company, has launched its new dataset, GWI Kids and accompanying report, Kids These Days, which delves into the attitudes, behaviours and beliefs of over 15,400 kids aged 8-15.
Uniquely tailored to bring their perspectives to the surface, GWI Kids uncovers children’s expectations of brands today, and builds an authentic understanding of this audience.
The report reveals that this forward thinking audience could shape the future of brands’ content as a rising influence across the entertainment and retail industries.
Streaming is a family affair
Equality & sustainability are top of mind for teens
Kids are tomorrow’s shoppers
“Kids are the next generation of consumers, so it’s crucial to incorporate their values in your brand strategy. Attitudes expressed at this age are also a good indication of how tomorrow’s consumers will think and act, and what traits are likely to set them apart. As our research shows, kids are extremely influential in consumption habits, so it’s crucial to consider the thoughts and behaviours of this younger audience and tailor your ideas accordingly. Ideas work better with solid insight behind them, and so placing this audience front and centre will drive the most success,” commented Jason Mander, Chief Research Officer, GWI.
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