Advanced Television

Research: AVoD importance grows in US homes

July 15, 2021

Research from kids and family AVoD network and digital studio WildBrain Spark, in partnership with Ipsos MORI, explores the influence of Generation Alpha – the first fully digital cohort of kids – and how their viewing habits and preferences impact purchasing decisions in US households.

The report, The Streaming Generation: Shaping the Future of Family Advertising, explores

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