The Q bolsters original content offering
July 20, 2021
The Q, India’s fast growing Hindi general entertainment channel with presence across platforms continues to engage viewers with its compelling and clutter-breaking content through its multi-genre shows. With an aim to further strengthen and expand its library, The Q is all set to lure viewers with the addition of their first TV original – Crime Aur Kanoon, further to the channel’s launch on DD FreeDish. Crime Aur Kanoon is The Q’s first original crime fiction show that will premiere on television on 21st August, 2021.
Crime Aur Kanoon will include some of the several modern age crime stories. With renowned actor Kinshuk Vaidya as the host, the show and will take viewers through strange and intriguing cases with every episode. Each episode will create awareness about the heinous crimes being committed in society ranging from common day-to-day identifiable situations to more complex situations such as cybercrimes, online frauds, and much more.
Commenting on the launch of the channels first original, Simran Hoon, Chief Executive Officer, The Q said, “At The Q, our endeavour is to keep our audience engaged with content across varied genres. With an entry into the crime fiction genre with our first TV original after The Q’s presence on DD FreeDish and other DTH and cable TV services, we aim to further strengthen our programming slate and consolidate our position. We look forward to creating thrill and excitement for our audiences with the launch of Crime Aur Kanoon.”
Tanya Shukla, Programming Head, The Q further added, “With our new show Crime Aur Kanoon, our aim is to educate young India about the myriad of crimes being committed nowadays. More importantly, staying true with our brands promise to provide young Indian creators and talent a larger platform, Crime Aur Kanoon will open up an exciting new avenue for us at The Q to drive engagement with our viewers and the audience out there by giving them an opportunity to be a part of the show. We are extremely excited on our upcoming show and look forward to introducing more original content that appeals to our viewers.”
With the entire family staying home amidst the unprecedented situation, The Q’s upcoming content backed with a unique storyline and curious moments, promises to give the audience a thrilling experience with Crime Aur Kanoon.
The Q India is an advertiser and influencer marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 850 programs, the channel has reached an audience of over 712 million via 100 million television homes with partners including DD Free Dish, TATA Sky, DISH TV and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.