90min named Team GB Women’s Football content partner
July 21, 2021
Football community, 90min, has been selected as the official home for GB Women’s Football team content, which includes creation and distribution.
As a part of this partnership, 90min is the only media outlet on the ground and in the training camp with GB Women’s Football, capturing content leading up to the Olympic Games, which will be distributed over the coming weeks as a way for fans to stay engaged and get to know the players.
Ben Haines, Senior Director of Global Football at 90min and The Players’ Tribune said: “The women’s game is growing all the time, and we’re excited to play our part in making sure that our players get the exposure and coverage that they deserve. We’re incredibly proud that 90min is providing a platform to get more eyeballs on the women’s game while also showcasing the wonderful characters within the squad that will travel to Tokyo this summer.”