Newsflare, the user-generated video (UGV) platform for media organisations, social publishers, broadcasters, TV production companies and brands, announced it has paid out more than £8 million to talented video creators since 2017.
Newsflare’s 45,000-strong content creation community has grown 120 per cent year-on-year and added an average of 5,000 videos every month to its library of content. With 235,000 videos, Newsflare has the largest collection of rights-cleared user-generated video in the world.
“I speak for everyone at Newsflare in expressing just how much we value our creators. Rewarding them for their hard work and creativity and recognising them for their creative values is a huge part of why we exist. They’re out there, boots on the ground, capturing the moments that matter and we’re here to ensure that they get the reward and recognition that they deserve,” said Jon Cornwell, CEO at Newsflare. “They capture diverse, unique and powerful new video content every day, ensuring our clients have a constant supply of fresh content that is simple to find and license, so they can engage, entertain and grow audiences and revenues,”
Newsflare, with offices in London, Europe, New York and Los Angeles, discovers and promotes compelling and original video content filmed on mobile phones, Go Pros, video cameras, dash cams, CCTV and other personal devices. The platform offers complete transparency – creators are notified instantly once a client has licensed their video, and then receive 50 per cent of the licence fee, plus royalties for any direct sales.
“Our passion for creator video is at the very heart of our business, and the reason behind our success. Nothing excites us more than when an amazing video comes in. With demand for UGV at an all-time high, videos covering every possible genre and format are flooding in from our creator community in greater numbers than ever before,” added Cornwell.