Advanced Television

BBC Sounds reports weekly audience of 3.7m

August 2, 2021

BBC Sounds attracted a weekly audience of 3.7 million users across the app, website and voice activated devices between April and June, with a peak of 3.9 million during the week of the Line Of Duty finale.

The latest data shows there were 335 million plays of all audio and a total of 146 million plays for on demand radio and podcasts. Remaining steady for this quarter, 55 per cent of overall plays on BBC Sounds were for live content and 66 per cent of all listening hours on BBC Sounds were live.

The most popular titles this quarter on BBC Sounds:

  • Boosted by Euro 2020, That Peter Crouch Podcast and Match Of The Day: Top 10 were the most listened to podcasts by under 35 year-olds, and among the top 10 podcasts for both all adults and those with the highest proportion of listeners under 35. Football Daily was also the third most listened to on demand radio programme for under 35s.
  • BBC Sounds continued to bring festivals to listeners with themed mixes for Glastonbury and BBC Radio 1’s Big Weekend among the top ten most played music.
  • New podcasts for this quarter which immediately proved popular and feature in the top ten include investigative true crime titles Gangster: The Story of Paul Massey and The Lazarus Heist, as well as wellbeing podcast Just One Thing With Michael Mosley.
  • In addition to the popularity of Obsessed With… Line Of Duty, which was the third most listened to podcast, our TV soundtracks also featured in the top ten for music.

Categories: Articles, Digital Radio, Research

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