Rakuten TV serves up food and culinary channels
August 3, 2021
Rakuten TV, the European VoD platform, has added a selection of food and culinary focused channels to its current portfolio.
With the addition of Bon Appétit, Tastemade, Brindiamo!, L’Atelier des Chefs and iFood.tv the latest acquisitions further enhance the content offering in partnership with number of European content creators and media groups. Rakuten TV now offers over 90 free linear channels across 42 countries.
The line-up and launch timings will vary in each territory; effective immediately Bon Appétit launches in the UK, Ireland and the Nordics. The food brand’s unique take on their love of cooking and eating sets challenges to professional chefs and develops recipes for home cooks to try. In the UK, Germany, Nordics and Spain, Tastemade joins the platform, showcasing award-winning series and documentaries on food, travel, home and design. And Italy will soon see the launch of the Brindiamo! Channel with Ornella Fado, which explores and celebrates the best Italian restaurants and Italian cuisine around the world. In France, L’Atelier des Chefs will be available featuring culinary tips from top chefs. Also launched this week, iFood.tv is available across 42 European countries, with a mixture of short and long form culinary content to suit all gastronomic tastes.
The newly added channels are the latest in a raft of additions to the Rakuten TV platform – who most recently announced the launch of the LEGO channel, sports channels Tennis Channel and USGA Golf, ¡Hola! Play and dozens more including Bloomberg TV, CNNi, Euronews, FilmRise and Real Stories.
Rakuten TV’s linear channels are part of the free service of the platform, which includes FAST and AVoD, and are currently accessible on the Rakuten TV app on Samsung and LG Smart TV devices across 42 European countries.