WaterBear, a free streaming platform dedicated to the future of our planet, has partnered with a provider of imaging products and services, Nikon Europe, on a series of multimedia initiatives to highlight the power of photography as a tool for impact. The partnership aims to elevate Nikon Europe’s storytelling through new forms of branded content, cross-marketing and events.
The partnership kickstarted in March with the launch of the Environmental Photographer of the Year competition, showcasing some of the world’s best environmental photography, shining a spotlight on the environmental issues that put our planet at risk. The winning images will be unveiled at the Conference of the Parties (COP26) in Glasgow in November 2021.
As part of the impact-led collaboration, WaterBear is creating Nikon’s first original documentary, premiering on the platform in October.
In addition, Nikon will have its own dedicated channel on the WaterBear app and platform, including a collection of inspiring and educational content around wildlife and nature conservation – from photographing British Columbia’s Brown Bear with Daisy Gilardini to capturing the beauty of the Swiss alpine landscape with photographer Stefan Forster. Launching immediately, the channel will encourage viewers to connect and take action.
WaterBear’s Head of Strategy Sam Sutaria said: “Nikon Europe is simply a perfect Founding Partner for The WaterBear Network. We share very similar values and jointly believe that storytelling has the power to change the world and drive real impact. We are excited to be involving Nikon Europe in our key activations in the leadup to COP26, and long into the future.”
Julian Harvie, Head of Marketing Nikon Northern Europe: “It is a great honour to be a founding partner of WaterBear. Tackling the climate crisis and putting our planet first is perhaps the greatest challenge of our time. Nikon, through the talent of photographers using our cameras, has a powerful legacy of illuminating the most important stories ever told. We are, therefore, delighted to reaffirm our commitment to Waterbear and our belief that great photography has the power to change the world.”
WaterBear is a groundbreaking streaming platform showcasing award-winning documentaries as well as original content inspired by the United Nations Sustainable Development Goals (SDGs). WaterBear members are able to stream video at any time, and on any device all for free, facilitating awareness, education and action.