The new ad-supported German streaming service, rlaxx TV, has partnered with Vevo to add Vevo Pop, the pop-genre music video linear channel, to its channel portfolio.
rlaxx TV’s smart TV app functions like traditional TV, in which viewers can easily flip through various linear-programmed channels. Vevo Pop presents a curated offering, including official premium music videos, original content and other live performances. Viewers can enjoy content from superstars of today, such as The Weeknd, Little Mix, Jorja Smith, Lady Gaga, Harry Styles and Ariana Grande, as well as upcoming talents.
“At Vevo, our goal is to bring our vast premium music video catalog to fans wherever they are worldwide and however they want to enjoy them. By partnering with rlaxx TV, we have yet another excellent streaming service bringing Vevo’s music programming to the television and providing fans with a place for a high-quality, immersive music video viewing experience,” said Vevo’s Director, Advanced TV, UK & International, Richard Brant.
Vevo is currently available on rlaxx TV in Germany, Spain, the UK and France. Subsequent Vevo launches in other European markets are set for later this year.
“‘Just relax and watch TV’ was an essential motto during the conception of rlaxx TV a little over a year ago. We wanted to create a modern streaming service, which means that you can simply switch on and then lean back without having to endlessly search for content. We are really pleased that Vevo is integrating this aspect perfectly with their channel on rlaxx TV,” says rlaxx TV’s CEO, Ronny Lutzi.