Advanced Television

WideOrbit releases WO Traffic v21.0

August 4, 2021

WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, has announced the latest release of WO Traffic, the company’s ad sales and commercial operations platform. Providing a solid foundation from which 90+ per cent of US local TV and 50+ per cent of US radio broadcasters manage, execute, and scale ad sales, the WO Traffic v21.0 release includes new features and enhancements to help stations and station groups generate new revenue, reduce costs and improve efficiency.

While continuing to find ways to help media companies navigate a rapidly changing industry landscape, WideOrbit says it remains committed to investing in their core product and working closely with customers to introduce features and enhancements that improve existing processes. The newest release of WO Traffic marks a significant milestone in the industry with the introduction of the Electronic Material Instructions module, the first automated solution to address the long-standing need to simplify and streamline the material instructions process.

The Electronic Material Instructions licensed module integrates with several material instructions providers, including ECN, PremiumMedia360, ITN Networks, and SpotGenie. More integrations are coming soon, including Warren Lamb and vCreative. These integrations simplify the exchange of new and revised material instructions, helping broadcasters reduce errors (and costly makegoods) while increasing staff productivity.

WO Traffic v21.0 also introduces additional enhancements to improve efficiency, including easier, more intuitive log editing functionality; a new, customisable Inventory Analysis Report; improved New Orders navigation with easier property location and selection, and more.

“WideOrbit has always been committed to continuous innovation and investment in our core products and we’re proud to continue that tradition,” says Will Offeman, WideOrbit Chief Product Officer. “Our 21.0 release of WO Traffic includes the Electronic Material Instructions module, a significant step forward in automation for what was previously a highly manual process, and just one of several new features designed to help our broadcast TV and radio customers maximise revenue, reduce costs, and improve efficiency.”

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