Insight TV, the millennial-focused global channel and content producer, has partnered with skateboard and BMX event series Simple Session for a live broadcast of the upcoming Simple Session 21 edition.
Taking place in Tallinn, Estonia on August 20th and 21st , Simple Session 21 will feature sixty-four of the finest invited BMX street riders and skateboarders from all around the world as they go head to head on a new 600m2 street course designed by legendary course designer and ramp builder Nate Wessel.
Featuring the world’s best skateboarders and BMX riders, Simple Session 21 is one of the first significant international events after the Olympic debut for BMX and skateboarding in Tokyo. Broadcast across Insight TV’s linear and digital networks, Simple Session 21 will be beamed live to over 400 million homes around the world.
“Insight TV aims to share the passion, culture and lifestyles of communities that resonate with millennial audiences – in this case skateboarding and BMX. We’re proud to tell the real stories at the heart of these movements and partnering with iconic festivals and events like Simple Session enables us to do just that,” said Arun Maljaars, Vice President, Content & Channels, Insight TV.
Risto Kalmre, founder of Simple Session, which after 20 years has become one of the world leading skateboard and BMX events, added: “Simple Session series is delighted to partner up with Insight TV and reach a whole new audience across the globe. We’re happy to tell the amazing stories of these fantastic athletes and broadcast the event’s big finals to the world from summertime Tallinn. We’ve been in the action sports event industry for well over 20 years now, and we’re always excited to see these sports grow, find new fans and showcase the wonderful free-spirited world of skateboarding and BMX.”