Video delivery platform technologist SeaChange International has strengthened its longstanding collaboration with Amazon Web Services (AWS) to enable enhanced data analytics on top of its fully-migrated, cloud-based video delivery platform.
Building on a collaboration that dates back to 2016, SeaChange is leveraging AWS’s artificial intelligence (AI) and machine learning (ML) services to facilitate a robust understanding of end-user engagement and improve customer business outcomes. Now, with Amazon SageMaker, SeaChange customers will be able easily to deploy ML use cases such as predictive maintenance, computer vision and predicting customer behaviours.
“SeaChange’s StreamVid platform enabled us to launch Screen iL last week, our global streaming service that brings premium Israeli content – on all connected devices – to subscribers around the world,” advised Ben Berner, CEO, Screen iL. “Screen iL is the only legal aggregator of Israeli content outside of Israel that combines live and time shift TV with an extensive video on demand library.
“SeaChange manages the complete cloud-based platform for us and ensures the required scale of the service, supporting our ambitious plans to quickly grow our subscriber base. Moreover, the platform provides us with granular insights about consumption and viewership trends, which helps us to launch personalised campaigns to drive engagement and reduce churn,” he added.
“At SeaChange, we strive to provide our customers with the best technology available,” stated Chris Klimmer, SeaChange SVP of Global Sales and Marketing. “By integrating Amazon Personalize into the SeaChange solution, we will equip our customers with the tools that increase end-user engagement by delivering personalised and relevant content recommendations catered to users’ consumption habits, content preferences and demographics. Using Amazon SageMaker will also enable us to utilize AI and automated ML to further optimise the business performance of our customers’ services. Our platform will automatically merge data from various sources and deliver predictive insights to user behaviour, which in return allows our customers to prevent churn and increase user retention.”
“Amazon Personalize allows SeaChange customers to deliver a wide array of personalisation experiences, channel lineup utilisation, VoD catalogue engagement, and promotion effectiveness,” noted Ankur Mehrotra, Director, Vertical AI Services, at AWS. “We are pleased to work with SeaChange to allow brands of any size to benefit from ML-powered personalisation technology.”