Advanced Television

Synamedia acquires ContentArmor

August 9, 2021

By Colin Mann

In a move that will strengthen its video security portfolio with edge and 5G watermarking, and marks its first such deal, video software provider Synamedia has acquired forensic watermarking solutions developer ContentArmor.

By adding ContentArmor’s technology, patents and expertise to its broad portfolio of security offerings, including its Synamedia EverGuard anti-piracy services, Synamedia says it is now uniquely placed to meet video service providers’ edge and 5G security demands.

Additionally, it boosts Synamedia’s anti-piracy capabilities for movie studios and sports rightsholders, across both OTT and direct-to-consumer (D2C) services. The acquisition will also extend Synamedia’s reach into new markets including post-production, in-flight entertainment, and enterprise video.

Edge watermarking is the most effective, secure and scalable approach for detecting and disrupting content leaks, and Synamedia anticipates a substantial market opportunity for it, particularly to stream premium content over 5G. ContentArmor’s innovative edge watermarking technology reduces storage and CDN bandwidth requirements by eliminating the need to duplicate video streams. It improves cache performance and speeds the process of embedding the watermarks, while reducing risk by performing security-critical operations in the network rather than in the client.

ContentArmor’s forensic watermarking complies with the MovieLabs Enhanced Content Protection specification for premium VoD and UHD/4K, and is already in use protecting studios’ movies by identifying the source of any unauthorised content distribution. The company also has strong partnerships with industry heavyweights including Akamai, AWS, and Limelight.

Alain Durand, ContentArmor CEO, will join Synamedia’s senior leadership team to help shape its security roadmap. “While head-end watermarking is now at the heart of any studio or service provider’s security requirements, we are primed for the future with our edge watermarking solution,” he asserted. “By combining our high-performance technology with Synamedia’s unparalleled intelligence-led security offerings, service providers can future-proof their revenues from the menace of piracy.”

“ContentArmor’s expertise and investment in R&D has resulted in more than 30 per cent growth year-on-year since its inception, along with an impressive patent portfolio,” noted Paul Segre, Synamedia CEO. “This acquisition further accelerates our industry-leading security business, with edge watermarking fuelling new opportunities in the D2C streaming space and for 5G. In the security domain, our clear objective is to meet the needs of all video service providers that care about anti-piracy. The acquisition of ContentArmor strengthens that proposition.”

The ContentArmor team will continue to be based in Rennes, France, which will form a new R&D hub for Synamedia’s security and video solutions.

Categories: Articles, Business, CA/DRM, Content, M&A, Piracy, Rights

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