Advanced Television

Enfusion steps into the ring with ODMedia

August 10, 2021

ODMedia announced today that Enfusion, the globally recognized combat sports promotional company behind kickboxing and cage fighting events, has enlisted ODMedia for YouTube management, monetization, marketing, and content ID (copyright protection) efforts.

“Enfusion is a household name amongst global kickboxing and cage fighting enthusiasts. We are thrilled to welcome them on board and look forward to growing their audience through our expert strategy, design, and marketing capabilities,” said Yorrick Verweij, Strategic Partner Manager, ODMedia.

Enfusion is a leading multimedia company created by Edwin van Os, one of the founders of It’s Showtime. The Enfusion brand represents the highest quality kickboxing in the world. With 16 live events per year in various cities and countries around the globe, they have established themselves as a household name in the world of stand-up fighting. The biggest names in the sport have competed on Enfusion, such as Buakaw and Superbon, (Thailand), Andy Souwer (The Netherlands), and Tayfun Ozcan (Turkey) to name a few.

“We are very much looking forward to working with ODMedia and unlocking the full potential of our exciting Enfusion content on YouTube,” said Rory Kernaghan on behalf of Enfusion.

Established in 2004 by Sjef Pijnenburg, ODMedia has strategic partnerships with all the global OTT platforms. In addition to offering the full range of technical-delivery services, ODMedia acts as an aggregator for the major platforms, providing digital-rights management, monetisation, target audience development, and cross-promotion. It also manages linear and non-linear channel playout for SVOD, AVOD, and TVOD.

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