Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,230,000 net video subscribers in Q2 2021, compared to a pro forma net loss of about 1,505,000 in Q2 2020.
The top pay-TV providers now account for about 77.6 million subscribers – with the top seven cable companies having 42.6 million video subscribers, other traditional pay-TV services having about 28.2 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services having about 6.8 million subscribers.
Key findings for the quarter include:
“Pay-TV net losses of 1,230,000 in Q2 2021 were about 275,000 fewer than in Q2 2020 on a pro forma basis,” advises Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Over the past year, top pay-TV providers had a net loss of about 4,520,000 subscribers, compared to a loss of about 5,460,000 over the prior year.”