Spain: Cut-throat football war continues

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In an attempt to boost pay-TV football subscribers in Spain, Movistar and Orange are giving away incentives including smart TVs, mobile phones and huge discounts.

Movistar is offering the choice of a free smart TV or smartphone to those subscribers paying for a convergent package. The operator needs to recoup the €900 million it paid for football rights and that requires a significant increase on its current 1.5 million football subscribers.

Orange, meanwhile, is offering a discount of €25 each month over six months (totalling €150), in an attempt to increase its 700,000 subscribers.


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