MLS audience up 50% on ABC, ESPN

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The 2021 Major League Soccer season (MLS) on ABC and ESPN networks in the US has delivered an average audience of 384,000 viewers through 18 matches, a 50 per cent increase compared to the 2020 regular-season average (257,000).

Compared to the 2019 regular-season average (277,000 viewers), the audience of 384,000 average viewers for MLS on ABC and ESPN networks represents a 39 percent increase in viewership through 18 matches in 2021.

Highlights:

  • With 358,000 average viewers season to date, ABC, ESPN and ESPN2 combined are currently on track to deliver Major League Soccer’s most-watched season since 2000 (378,000 viewers across the same three English-language networks)
  • The five ABC matches this season – the most MLS matches on the broadcast network since 1998 – delivered an average audience of 507,000 viewers. Last year, three ABC matches averaged 318,000 viewers.

 


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