WaterBear, the free streaming platform dedicated to the future of our planet, has announced a new original content series, ReDress the Future, exploring some of the fashion industry’s most damaging factors and tangible solutions ahead of the infamous ‘month of fashion’.
Premiering on the platform on September 10th, the three-part series will explore the ideas and innovators subverting the status quo which underlies an unsustainable fashion industry. Presented by climate justice activist Mikaela Loach, contributors include fashion designer Phoebe English, Creative Director of Raeburn Design Christopher Raeburn, and Fashion Revolution Creative Director Orsola De Castro.
The three chapters, ‘ReDressing New’, ‘ReDressing Waste’ and ‘ReDressing the Model’, will pick apart what it means to be “on trend”, which can be seen to drive relentless consumerism through unsustainable practices, waste, and ‘fast fashion’.
Pioneers that are bucking the trend against outdated business models and unsustainable manufacturing processes will be under the spotlight, challenging the fashion industry as we know it and showcasing a more circular fashion future through the utilisation of renewable materials.
Episodes explore the burgeoning second-hand clothing movement, how innovators are utilising the rising trend of ‘stitch don’t ditch’, forward-thinking businesses using waste products as materials, the future of responsible, circular fashion and latest technologies to combat fast fashion.
Mikaela Loach, climate justice activist and writer said: “I’m really excited to be working with WaterBear to bring ReDress the Future to life. Fashion as we know it is one of the most devastating industries to our climate and the industry, governments and citizens alike have a part to play to build a better fashion future. Sharing the work of designers, innovators and creators alike has been a complete honour, and I hope this series inspires everyone to take action.”
Andrea Walji, Head of Content and Production at WaterBear, added: “ReDress the Future is a real showcase of how we can all try to be better when it comes to being more sustainable, proactive, and circular with our fashion choices. Especially as we embark on another year of fashion shows, catwalks and events that practice flawed processes damaging our world.”