Bitmax to distribute Eating Our Way to Extinction

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Bitmax, the global media management and licensing company, will be releasing the documentary Eating Our Way to Extinction across digital platforms including iTunes & Google from September 30th. The acclaimed documentary, narrated by Academy Award winner Kate Winslet and featuring Sir Richard Branson, will premier in London on September 8th and will be available for pre-order on iTunes on September 16th.

Eating Our Way to Extinction looks at the impact of diet on the ecological and climate crisis. It takes audiences on a cinematic journey around the world, from the depths of the Amazon rainforests to the Taiwanese Mountains, the Mongolian desert, the US Dust Bowl, the Norwegian Fjords and the Scottish coastlines, telling the story through testimonials, poignant accounts from indigenous people most affected by the eco-crisis, globally renowned figures and leading scientists. This powerful documentary sends a simple but impactful message by uncovering hard truths and addressing ecological collapse, while offering solutions.

Hollywood star Leonardo DiCaprio has backed the film, describing it as the movie that “future generations will be wishing everyone watched today.”

Bitmax has prepared, packaged and delivered the program using its content-specific strategies and high standard QC processes to ensure a seamless experience to audiences in 70 territories.

Gareth Noble, Business Development & Content Relations Manager at Bitmax, said: “It’s been an honour and a pleasure working with the team behind Eating Our Way to Extinction. We hope through our ability to distribute content to a global audience in their homes and on their mobile devices, this film will get viewed by millions and we can help spread the word on eating for tomorrow rather than eating to extinction.”


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