NOW launches new marketing campaign

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Sky’s streaming service NOW has unveilsed its new marketing campaign which it says dramatises its passion for curating the world’s best entertainment.

The campaign stars actress Nina Toussaint-White as lead curator in an imagined NOW HQ featuring a content wall full of the latest and best entertainment on the service. Along with a team of experts, they hand-pick and select the best TV, movies and sports for NOW members to ensure they get to what they want to watch, quicker.

The campaign will be supported cross channel through a TV Ad, OOH, social, digital, podcast takeover and via partnerships and influencer channels.

World-class entertainment, movies and sport can all be streamed on NOW, including The White Lotus, Young Rock and Mr. Mayor, new blockbusters like Wonder Woman 1984, and the biggest sporting events such as Premier League, F1 and the Ryder Cup.

Jamie Schwartz, Director of Brand, Marketing and Merchandising at NOW: “At NOW we’re passionate about delivering the world’s best TV, movies and sports. With so much great choice, we hand-pick the best content to make it easy for members to discover their next watch.”


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