Virgin Mobile, having been present in South Africa for 15 years, is to close its service on November 1st.
The cellular operator went into South Africa’s version of Chapter 11 bankruptcy reconstruction (Voluntary Business Rescue) in November 2020.
Virgin Mobile now says that there have been major shifts in South Africa’s cellular operations.
“In recent years, the market has changed considerably, and a combination of tough trading conditions, strong competition and the economic stress posed by Covid-19 means that it has been a challenging market for Virgin Mobile South Africa,” it said in a statement.
“As part of the business’s new strategy, it will be completely rebranded as its new go-to-market strategy is implemented. As such, the business will cease trading as Virgin Mobile from 30 November 2021,” Virgin added.
Current Virgin customers will be given the option to transfer their accounts to Telkom contracts or to cancel their contracts.