Wurl, a specialist in powering streaming TV, has named Ingrid Mariotti to the newly created role of Director of Business Development, Streamers. She is charged with optimising current partnerships with video streaming platforms, as well as signing on new video streaming platforms for Wurl’s distribution, monetisation and advertising services.
Mariotti reports to Wurl SVP of Worldwide Business Development Craig Heiting.
Mariotti joins Wurl from Sling TV where she was Head of Business Development, overseeing the company’s device partnership strategy and negotiating agreements with major streaming media companies. Before that, she was with Fusion Media Network, first as Senior Business Development Analyst and then as Director of Business Development. At Fusion, Mariotti helped build and optimise app distribution and content strategy, as well as international sales and licensing of Fusion’s catalogue.
“Wurl seeks to arm its partners with the tools to succeed in this highly competitive and changing media landscape. I am looking forward to ensuring that our streaming partners not only know of the exciting content companies that we can bring to their platform(s), but also the monetization, marketing and growth services that Wurl offers,” said Mariotti.
“Having worked extensively in the business development, partnerships, and legal spaces, Ingrid has a proven track record of growing partnerships, revenue, and opportunities,” added Heiting. “As our growth at Wurl is in step with the growth of the whole CTV and FAST business, we couldn’t have had Ingrid join us at a more opportune time.”