Thinkbox, the marketing body for commercial TV in the UK, in all its forms, has appointed Anthony Jones as its new Head of Research. He will start the role in early October.
Previously, Jones was Head of Insight at the Association of Online Publishers (AOP), where his successes included delivering the ‘Context Matters’ study, which provided an improved understanding of the memory impact of different editorial environments, and orchestrating the publisher side of the multi-award winning 2020 ISBA/PwC/AOP Programmatic Supply Chain Transparency Study.
Prior to the AOP, he held senior research and insight roles at a number of major media organisations in a career spanning three decades, including Aegis Media, where he was Global Head of Research, ZenithOptimedia and Royal Mail.
At Thinkbox, Jones will be responsible for leading and advancing its multi-award winning research team’s content and delivering ground-breaking primary research studies that shine new light on the transformative role TV advertising plays for advertisers. He will report to Matt Hill, Thinkbox’s Research and Planning Director.
“Having someone with Anthony’s experience join the team is fantastic,” declared Hill. “His track record and the quality and range of the organisations he has worked with are hugely impressive. In a high-quality field, Anthony stood out and I can’t wait for him to start working with us to help deliver our ambitious research programme.”
“For many years, Thinkbox have set the research standard within the media industry,” added Jones. “I’m delighted to be given the opportunity to help drive forward the next phase of Thinkbox’s research output. I’m excited about the opportunity of working with such a great team and really looking forward to getting started.”
Jones replaces Thinkbox’s former Head of Research, Oliver Robertson, who departed Thinkbox recently after eight years.