Amagi’s FAST solution amplifies Rakuten TV channel offer
September 14, 2021
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has strengthened its partnership with Rakuten TV, one of the leading VoD platforms in Europe, for channel distribution and monetization.
Rakuten TV is the first VoD platform in Europe combining Transactional Video-On-Demand (TVOD), Advertising Video-On-Demand (AVOD), Free Ad Supported Streaming TV (FAST), and Subscription Video-On-Demand (SVOD) services. It provides an unlimited world of audiovisual entertainment through a catalogue that features the latest releases from studios around the world -including Warner Bros., Disney and Sony Pictures, thousands of free films and TV shows, on-demand access to premium subscription services, and over 90 free linear channels.
In Europe, Amagi supports premium content brands, including A+E Networks UK, Horse & Country TV, NBCUniversal International, News UK, Sofy TV, Koch Media, ADN, OFIVE TV and Viceland UK, among others, on its cloud broadcast platform. For Rakuten TV, Amagi delivers a line-up of nearly 50 third-party linear channels, working alongside Rakuten TV’s primary monetization partner Rakuten Advertising. These include BITE, Bon Appétit, Brat TV, IMG EDGEsport, Insight TV, PopSugar Fitness, Qwest TV, Talk Radio TV and XITE.
“This partnership with Amagi is key for Rakuten TV as we continue our European expansion” said Jacinto Roca, CEO and Founder at Rakuten TV. “It has provided access to a great line-up of third-party content across a wide range of genres.
“Our channel creation, distribution and monetization solutions are already the preferred choice for some of the largest OTT platforms and content brands in the market. We’re pleased to add Rakuten TV’s FAST service in Europe to Amagi’s distribution network,” said Srinivasan KA, Co-founder, Amagi. “With our premium content partners, viewership and advertising analytics capabilities, we are confident of accelerating Rakuten’s market share in the region.”
Amagi provides a complete suite of solutions for content creation, distribution and monetization. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include USA Today, ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, and Warner Media, among others.