Advanced Television

Ascential acquires OneSpace

September 14, 2021

By Chris Forrester

Content optimisation business OneSpace has been bought by Ascential (which was formerly publishing giant EMAP).

Ascential, in a statement highlights OneSpace’s appeal: “Underpinned by its SaaS (Software as a Service) model, OneSpace manages product specific content catalogues, enables the creation of original material and customises content in order to drive higher sales across multiple products and marketplaces. It serves, on a subscription basis, over 60 CPG (Consumer Packaged Goods) customers in the US market.”

OneSpace, based outside St. Louis, employs 96 staff, led by Stephanie Leffler who founded the business in 2011.’

Investment bank, Exane/BNPP, commented: “The OneSpace deal will enhance Ascential’s ecom content services (like last deal ASR Holdings, another content optimisation group) and complements the group’s existing measurement and execution capabilities within Edge and Flywheel. This will enhance the overall Digital Commerce package offering and boost cross sell potential. Joining Ascential’s Digital Commerce group will enhance geographic expansion opportunities for OneSpace (US focused today). The lack of disclosure on price and financials likely implies a smaller deal.”

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