The Eleven Group has acquired exclusive digital rights in Italy to the EuroLeague and EuroCup for the next three seasons.
Eleven will stream every game from European basketball’s top-tier competitions from 2021 to 2024, including every minute of the Italian teams – X Armani Exchange Milan, Virtus Segafredo Bologna, Umana Reyer Venice and Dolomiti Energia Trento.
Giovanni Zurleni, Eleven Italy MD, commented: “EuroLeague and EuroCup represent the very best of European basketball. It’s a great addition to our growing portfolio of sports content in Italy and we look forward to bringing our subscribers all the action.”
Alex Ferrer Kristjansson, Marketing and Communications Senior Director, Euroleague Basketball, added: “We are very proud to welcome Eleven to the Euroleague Basketball broadcaster family, widening the options for our Italian fans to watch all our games. Italy, a traditional basketball market, has experienced renewed interest in our sport over the last years, and it is our intention to bring our games as close as possible to all fans.”
Eleven Italy is home to Serie C football and a compelling mix of local and international sport.