Freeview OTT platform Channelbox has extended its line up on the platform with a number of FAST channels.
New TV channels include stand-up comedy channel NextUp Comedy, canine focused Fido TV, gourmet channel Bite and sports offering Billiard TV.
Broadcasters are now able to monetise their content on Freeview OTT the same way as on other OTT platforms – based on the number of ad impressions rather than channels’ ratings. This is also beneficial to consumers, says Channelbox, as the ad load is reduced to 8-10 min per hour.
The new FAST channels are available on Freeview slot 271.
“We are excited to be part of the FAST revolution. It is beneficial to content owners as they can distribute and monetise their content very efficiently and cost-effectively. It is also beneficial to the audiences as they now they have access to a completely new range of TV channels which were never available on Freeview before” said Tanya Kronfli, Channelbox head of content and business development.