Advanced Television

India: Axom adds 177 channels with Synamedia

September 20, 2021

Synamedia, the independent video software provider, has announced that Axom Communication & Cable has gone live with Synamedia Converged Headend and software-based Digital Content Manager (DCM) to enhance its video services in the north east region of India, including adding 177 new channels.

Axom said it chose Synamedia’s DCM encoding solution because of its ability to maximise picture quality with the smallest hardware footprint using Synamedia’s VIVID compression and statistical multiplexing to drive down bit rates. Synamedia also enables the ability to offer scroll on-screen display messaging, a regulatory requirement for character support for all local Indian languages. Synamedia also delivers logo insertion for each channel as well as automatic loudness control and high capacity multiplex scrambling.

Dr. Sanjive Narain, director of Axom Communications & Cable, said: “Synamedia demonstrated that its technology could greatly enhance our video services while cutting costs. The local team in India have ensured a smooth transition to the new platform with minimum deployment disruption. Plus, Synamedia’s flexible approach to software licensing future-proofs our investment by allowing us to easily expand services and add new functionality as our needs evolve.”

Khushvant Kundi, head of video processing in Asia Pacific at Synamedia, added “We have invested heavily in new compression techniques and advanced encoding technologies and now customers like Axom are benefiting from these advancements. With this new deployment, Axom can launch new channels and deliver premium quality video to maintain its competitive advantage.”

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