Advanced Television

Sky launching branded smart TVs?

September 21, 2021

On the heels of Amazon unveiling its first branded TVs, news has emerged that Sky is also preparing to launch its own smart TV sets.

The pay-TV broadcaster could announce its push into smart TVs as early as next month, with a somewhat mysterious press event scheduled for October 7th perhaps being the great unveiling. Such a device could aggregate all Sky content and channels, as well as hosted streamers such as Netflix and Disney+, doing away with the need for a Sky Q STB.

In response to an FT report on the potential branded TV sets, Sky said: “We constantly look at new technologies to bring our customers more of the content that they love. ​We don’t comment on product rumours.”

According to a report from Protocol, Sky-owner Comcast has already signed a deal with TV manufacturer Hisense to produce two models under the XClass brand.

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