Sky launching branded smart TVs?

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On the heels of Amazon unveiling its first branded TVs, news has emerged that Sky is also preparing to launch its own smart TV sets.

The pay-TV broadcaster could announce its push into smart TVs as early as next month, with a somewhat mysterious press event scheduled for October 7th perhaps being the great unveiling. Such a device could aggregate all Sky content and channels, as well as hosted streamers such as Netflix and Disney+, doing away with the need for a Sky Q STB.

In response to an FT report on the potential branded TV sets, Sky said: “We constantly look at new technologies to bring our customers more of the content that they love. ​We don’t comment on product rumours.”

According to a report from Protocol, Sky-owner Comcast has already signed a deal with TV manufacturer Hisense to produce two models under the XClass brand.


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