Viant Technology, a people-based advertising software company and Integral Ad Science (IAS), a global player in digital media quality, have announced an expanded partnership, integrating IAS’s CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies.
“Viant’s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,” said Jon Ahuna, Senior Vice President of Technical Operations, Viant. “We remain committed to working with trusted partners, such as Integral Ad Science, to support the current and future needs of CTV advertisers.”
“With our CTV fraud pre-bid solution, we’re helping brands and agencies optimise their CTV campaigns more effectively and make every impression count,” said Chance Johnson, Chief Revenue Officer, IAS. “Our expanded partnership with Viant provides their customers with important insights and control to maximise their media buying for CTV campaigns.”
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