Polaris, the 100 per cent black-owned TV, digital and social media platform, has announced its first free ad-supported streaming TV channel (FAST) will soon debut on VIZIO’s SmartCast platform.
Created by digital media pioneer and journalist, Rahman J. Dukes, Polaris exists to uncover and share stories created by Black, Indigenous, and People of Colour (BIPOC) and authentically share hip-hop and black culture with the world. With guidance from the Polaris board, iconic media personality Sway Calloway (MTV) and music historian Shaheem Reid, Polaris delivers a superior viewing experience through meaningful content that channels the spirit of African culture, rooted in music.
Polaris will officially debut in October exclusively to VIZIO SmartCast users on WatchFree+, VIZIO’s free streaming service.
“Working with Polaris, we are bringing to market a channel that celebrates black culture and delivers unique entertainment experiences to SmartCast users,” said Steve DeMain, VP Engagement at VIZIO. “We are excited to partner with these legendary creators to deliver a channel exclusive to SmartCast audiences.”
“Partnering with VIZIO to launch Polaris is a major step in getting the stories of Black and BIPOC storytellers out there in an authentic way,” added Dukes. “Polaris aims to be a beacon of inspiration for the culture, and VIZIO will allow our curated content to truly be that beacon, and help us deliver authentic programming to millions of households.”