India: ShortsTV on Amazon Prime Video Channels
September 24, 2021
ShortsTV, the global short film network, has announced a partnership with Amazon to launch ShortsTV on Amazon Prime Video Channels in India.
ShortsTV is already broadcasted in India across major DTH platforms including Tata Sky, Airtel TV, Dish TV and d2h, and, earlier this year, entered India’s OTT world through the Airtel Xstream App, reaching hundreds of millions of subscribers.
Prime members in India can now access the short film channel alongside a curated on-demand short film library of over 4,000 titles. ShortsTV offers films by The Academy Awards, Cannes, BAFTA, and others, and movies produced by international, independent, and local Indian filmmakers, including multilanguage shorts across English, foreign language, and local Indian dialects.
Carter Pilcher, Chief Executive, ShortsTV, said: “Short films are India’s cauldron of creative energy, with some of the world’s most surprising and interesting movies emerging in what can only be described as a post-Bollywood revolution. We are thrilled to join with Amazon Prime Video to bring these ground-breaking films to audiences across the sub-continent on the Prime Video platform. Our goal to bring the short film revolution to every hamlet in India is another step closer.”
“This partnership with Amazon Prime Video aims to reach a new set of highly engaged viewers and drive subscriber acquisition. Our service will provide viewers with flexibility to watch their favourite shorts anytime, anywhere. Our strategy is to continue partnering with the top content aggregators in India and worldwide to present the largest selection of short films to our viewers,” added Tarun Sawhney, President – Asia, ShortsTV.