Planetcast media services, a global player in digital broadcast technology, has announced that Amrita has launched its OTT service Amrita Live on Planetcast’s multiscreen digital platform. As a part of the strategic partnership, Planetcast will host Amrita Live Digital platform’s content from its library comprising more than 5,000 hours and various live events. Amrita Live is an exclusive OTT platform dedicated to content related to Amma, Sadhguru Sri Mata Amritanandamayidevi, and the renowned Indian spiritual & humanitarian leader whose life and message of love & compassion inspires and transforms millions around the globe.
Jayakesh Nair, COO of Amrita TV, said: “By launching our own OTT platform, we will offer our target customers, the luxury of watching content as per their convenience. We are committed to adopting technological & digital solutions for improving the overall operations. We are delighted to partner with Planetcast Media Services for Digital multiscreen delivery. Also, September 27th 2021 will be the best day to launch this OTT platform as it marks AMMA’s 68th Birthday”.
Sanjay Duda, Chief Operating Officer at Planetcast Media Services, added: “Amrita Live is actively strengthening its presence in the international market by launching their OTT service. We are very happy to work with the growing and aspiring Platform. Together, we will work for massive viewership with multilingual content through versatile apps available on popular platforms, devices, and appliances. Given the success of their channels, we are very confident that Amrita Live will be able to become a very powerful player in the OTT industry”.