Hong Kong: UFC on Now TV
September 29, 2021
Now TV, the media entertainment arm of HKT, is bringing UFC (Ultimate Fighting Championship) to Hong Kong viewers laterthis month. Now TV plans to broadcast 42 live events per year, which consists of 30 UFC Fight Nights to be shown on Now Sports Plus (Channel 680) and 12 UFC numbered events to be shown on Now Sports 5 (Channel 635).
Subscribers will be able to relive the action via Now TV’s on–demand service. Other various magazine programmes, including Dana White’s Contender Series, UFC Connected and UFC Countdown, will also be made available for
UFC fans. Now TV will also incorporate Cantonese commentary into its live broadcast.
Derek Choi, Head of Pay TV, HKT, said: “We are very excited to have reached a broadcast agreement with UFC, bringing fans the excitement of this world–class event. The rise in the number of Hong Kong people practicing kickboxing means there is a demand for fight sports. Adding Cantonese commentary with celebrities to our coverage will certainly broaden the audience base. We will also have joint promotion with the local MMA community to raise the awareness of UFC in Hong Kong. Hopefully we will see a local MMA star participating in the UFC fight nights in the future, and fans will be cheering through Now TV’s professional coverage.”
Kevin Chang, UFC Senior Vice President, Asia, added: “Our partnership with Now TV will take our popularity to new heights in Hong Kong, a city with a long history of martial arts and a strong community of UFC fans. Now Sports is the leader in the industry and bringing a Cantonese commentary team will make the UFC more accessible than ever before.“