Synamedia unveils 8K encoding
September 29, 2021
Video software provider Synamedia has achieved 8K real-time encoding and streaming, claiming ‘zero compromise’ on its VIVID Compression platform powered by AMD EPYC 7763 processors. Leveraging these AMD processors, Synamedia says this industry milestone eliminates the need for screen splitting and other technology tricks which compromise video quality.
Synamedia’s global team of experts built these compression algorithms specifically to remove the need for technology trade-offs. This is achieved by leveraging the full codec toolset, powered by AMD EPYC 7763 processors. There is no need to split the 8K signal into 4K quadrants, nor for dedicated GPU memory or other hardware acceleration. This eliminates issues with memory communication and throughput, as well as local video quality variations. These advancements, combined with Synamedia VIVID-AI Artificial Intelligence technology, produce true, breakthrough 8K video.
Synamedia has also extended its cloud-based video quality analysis solution, Video-Quality-as-a-Service (VQaaS), with 8K resolution. Synamedia’s VQaaS provides both objective measurement and subjective visualisation analysis, resulting in a simplified way to measure improvements of 8K video quality.
Harnessing the power of 3rd Gen AMD EPYC processors, Synamedia’s advanced compression algorithms offer operators and multiple video programming distributors (MVPDs) significant savings of capital and operational costs by reducing footprints and power consumption, while creating consumption-based business models based on VIVID Video Workflows-as-a-Service.
“We are experiencing a technology shift here, combining our unique and one-of-a-kind compression algorithms, advanced video analytics, and proven expertise with the incredible speeds of the AMD EPYC 7763 processors,” noted Elke Hungenaert, Vice President, Product Management, Synamedia. “The flexibility of using one CPU without a single technological compromise allows us to provide our customers with the high-quality video content they expect from us. By combining our team’s expertise with the performance of AMD EPYC processors, we can enable more 8K content to the market at a more affordable price to enable the 8K economy.”
“Synamedia turning to third Gen EPYC processors was a natural fit for the high-performance needs of 8K real-time encoding technology,” added James Knight, director, global media and entertainment/VFX, AMD. “We’re proud to help media and entertainment industry companies deliver a high-quality dynamic viewing experience to their end customers on a single, high-performance CPU while lowering the barrier to entry.”