Now TV brings F1 to Hong Kong
October 4, 2021
Now TV, the media entertainment arm of HKT, and Formula 1 have announced an agreement to bring the FIA Formula One World Championship to Now TV viewers in Hong Kong for the 2021 and 2022 seasons.
Now TV began bringing F1 to fans in Hong Kong last month, starting with the Heineken Dutch Grand Prix 2021 on September 5th.
Derek Choi, Head of Pay TV, HKT, said: “F1 is one of the most watched sports events in Hong Kong. We are very excited to have reached a broadcast agreement with Formula 1, allowing fans to continue to enjoy this world–class racing event for the next two seasons. Our team has worked closely with content partners around the world to select various top–notch sports events for Hong Kong viewers, including 2021 US Open Tennis Championships, UFC (Ultimate Fighting Championship) and Astro Cricket that features major International Cricket Council events. F1 not only enriches our premium sports content lineup, but also meets the needs of customers looking to watch different sports events. To increase the appeal to Hong Kong F1 fans, we will enhance the Cantonese commentary. Being the Home of Sports in Hong Kong, Now TV also offers customers access to a series of football tournaments from beIN Sports, including UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, Serie A and Ligue 1.”
Michaella Snoeck, Head of Media Rights at Formula 1, added: “Following the closure of the Fox Sports channels in the region, we are delighted to be entering a new partnership with Now TV to continue bringing F1 action to our huge fanbase in Hong Kong. The conclusion of the 2021 season is set to be a classic as we look forward to the closest championship battle in years, before we enter the hugely anticipated new era of F1 in 2022 with a brand–new car and new rules and regulations – it’s a very exciting time to be an F1 fan.”
Now TV customers can experience qualifying and main races on Now Sports Plus via the TV platform or the Now Player app, with English and Cantonese commentaries, or relive their favourite races and moments through Now TV’s on–demand service. Existing customers of Super Sports Pack Plus, Super Sports Pack and Sports Packs can enjoy F1 as part of their subscription.
Now TV will also cover FIA Formula 2 and Formula 3races.