Alchimie, Melty Group launch Melty+
October 5, 2021
Melty Group, the French specialist in youth entertainment news media, is launching an SVoD offer for its 10 million monthly website users.
The offer which will be charged at €4.99 per month, (€1.99 for the first month) includes movies, documentaries, podcasts, articles and more.
Bruno Massiet du Biest, president of Melty Group, said: “After the acquisitions of Supersoluce and Nextplz which happened over the last six months, meltygroup has entered a new stage of its progress/development with the launch of melty+ which will enable it to offer richer, content to meet the expectations of its young audience, engage it and retain it, while diversifying its revenue sources, resulting in an recurring and resilient model, avoiding the vagaries of the advertising market and changes in search engine algorithms.”
Eric van Eeckhout, VP Growth & Innovation at Alchimie, added: “Melty + is an ambitious and innovative project, which brings together the editorial power of Melty and the SVoD expertise of Alchimie.”